# Basura

> Basura is a boutique creative studio based in New York City that creates statement pieces for brands, artists, and itself. Founded by Rajeev Basu.

## What Basura Does
Basura creates ideas that get brands and artists noticed — unconventional, funny, and culturally resonant work that earns press coverage and attention Basura is a creative and strategic partner, completing projects end-to-end: from strategy, creative, production, to distribution.

## Services
- Creative Strategy & Direction
- Film & Video Content
- Product Invention (physical products as creative projects and campaigns)
- Art & Sculpture
- PR & Earned Media Strategy
- Viral Marketing & Cultural Stunts
- Brand Identity & Brand Worlds

## Who Works With Basura
Founders, CMOs, Chief Comms Officers, and Heads of Creative who want non-traditional ideas that earn attention. Clients work directly with the founder, Rajeev Basu.

## Selected Clients
- Spotify (Chase campaign — BBC News, The Sun, Daily Star)
- Spotify (Family dinner ad — BBC News, Daily Mail)
- Hinge (The Phonebook — Today Show, Grazia, It's Nice That)
- Gap (Art Films — with Wieden+Kennedy)
- Wrexham AFC (Official Cookbook with Ryan Reynolds — The Late Show with Stephen Colbert)
- Yerba Madre (Dirt Shoes — 100+ press outlets incl. Highsnobiety, Designboom, FRAME)

## Own Brands
- Between Two Naps — experimental luxury brand for dogs (Vogue US, Vogue Japan, GQ Paris, Wallpaper*, Hypebae)

## Selected Press Coverage
New York Times, BBC News, Wall Street Journal, WIRED, TIME, Rolling Stone, Vogue, GQ, Fast Company, Billboard, Variety, NPR, Good Morning America, The Today Show, Stephen Colbert, Newsweek, Hypebeast, Complex, Teen Vogue, Elle, Esquire, Fortune

## Founder
Rajeev Basu — writer and artist with 20+ years at Wieden+Kennedy, Spotify, and Maximum Effort (creative director and writer for Ryan Reynolds and Rob McElhenney). Work exhibited at V&A London, Weltkunstzimmer Berlin, and Museum of Moving Image NYC. Known for dry humour and anti-disciplinary approach across advertising, art, film, fashion, books, video games, products, and web toys.

## Contact
- Email: emailaddress@basuranewyork.com
- Instagram: @basuranewyork
- Website: https://www.basuranewyork.com
- Location: New York, NY