Selected projects
Yerba Madre – Dirt Shoes
Dirt Shoes are the shoes made of dirt.
Engineered to fall apart while you walk and spread wildflower seeds. For Yerba Madre yerba mate they are a statement. A commitment to regeneration. As seen in 100+ press outlets, incl. Highsnobiety, Domus, FRAME, and Designboom.
Dirt Shoes are the shoes made of dirt.
Engineered to fall apart while you walk and spread wildflower seeds. For Yerba Madre yerba mate they are a statement. A commitment to regeneration. As seen in 100+ press outlets, incl. Highsnobiety, Domus, FRAME, and Designboom.
The Hinge Phonebook
A phone-shaped book filled with ideas to unplug from your phone.
A social impact initiative to encourage young people to get off their screens and meet up in person. Made in collaboration with twenty artists. As seen in Grazia, It's Nice That, and The Today Show.
A phone-shaped book filled with ideas to unplug from your phone.
A social impact initiative to encourage young people to get off their screens and meet up in person. Made in collaboration with twenty artists. As seen in Grazia, It's Nice That, and The Today Show.
Gap – Art films
Absurd short films that are also ads for clothes.
Cashmere sweaters dance in a style we have yet to comprehend. Four leggings march in unison and arrive nowhere. Striped gloves wave at you like they know you, even though that may not be the case. Made with W+K.
Absurd short films that are also ads for clothes.
Cashmere sweaters dance in a style we have yet to comprehend. Four leggings march in unison and arrive nowhere. Striped gloves wave at you like they know you, even though that may not be the case. Made with W+K.
Wrexham AFC – Cookbook
Ryan Reynolds & Rob McElhenney teach you how to make cheese on toast.
Wrexham's take on club merch, featuring the real recipe from the club canteen. Made with Maximum Effort. As seen on The Late Show with Stephen Colbert.
Ryan Reynolds & Rob McElhenney teach you how to make cheese on toast.
Wrexham's take on club merch, featuring the real recipe from the club canteen. Made with Maximum Effort. As seen on The Late Show with Stephen Colbert.
Between Two Naps
An experimental luxury brand for dogs.
A brand founded by Basura. Various projects, as seen in Vogue US, Vogue Japan, GQ Paris, Wallpaper*, and Hypebae. "Le Sac de Caca" – a luxury poop-bag for the dog that has everything. Made of imported pebble-grain Italian Leather, and lined with silk.
An experimental luxury brand for dogs.
A brand founded by Basura. Various projects, as seen in Vogue US, Vogue Japan, GQ Paris, Wallpaper*, and Hypebae. "Le Sac de Caca" – a luxury poop-bag for the dog that has everything. Made of imported pebble-grain Italian Leather, and lined with silk.
Spotify – Family
Two kids have dinner with their mother.
An ad for families not featuring advertising's clichéd version of a family. Aired once during primetime Saturday evening TV. As seen in The Sun, Daily Mail, and on BBC News.
Two kids have dinner with their mother.
An ad for families not featuring advertising's clichéd version of a family. Aired once during primetime Saturday evening TV. As seen in The Sun, Daily Mail, and on BBC News.
Second Hand Internet
Tomorrow's clothes made with yesterday's internet.
An artwork that recycles artifacts from 90s websites into second-hand digital fashion. Pop-up banners, Gif explosions, and scam ads from the early internet are reinterpreted as digital fabrics and materials. As seen in It's Nice That.
Tomorrow's clothes made with yesterday's internet.
An artwork that recycles artifacts from 90s websites into second-hand digital fashion. Pop-up banners, Gif explosions, and scam ads from the early internet are reinterpreted as digital fabrics and materials. As seen in It's Nice That.
Waiting in Line 3D
A music video game where you wait in line.
Created to promote a song by Denver-based band Mancub. NME magazine named it "one of the most boring games of all time." The game has since been played over 40 million times. As seen in ABC News, Polygon, Fastcompany, Huffington Post, Complex, Buzzfeed, and WIRED.
A music video game where you wait in line.
Created to promote a song by Denver-based band Mancub. NME magazine named it "one of the most boring games of all time." The game has since been played over 40 million times. As seen in ABC News, Polygon, Fastcompany, Huffington Post, Complex, Buzzfeed, and WIRED.
Spotify – Chase
Making Spotify's worldwide relaunch blockbuster news.
Ads disguised as movie trailers encouraged fans to love what they love. The movie-trailers were picked up by The Sun, The Daily Star, and BBC News.
Making Spotify's worldwide relaunch blockbuster news.
Ads disguised as movie trailers encouraged fans to love what they love. The movie-trailers were picked up by The Sun, The Daily Star, and BBC News.
Selected press
Earned coverage, and notable mentions
- New York Times
- Sky News
- The Sun
- Boing Boing
- Daily Mail
- Discovery Channel
- Newsweek
- Variety
- Elle
- Fast Company
- Trend Hunter
- Complex
- Teen Vogue
- Wallpaper*
- Hypebeast
- Stephen Colbert
- Marie Claire
- Billboard
- Esquire
- Entertainment Weekly
- NPR
- Huffington Post
- CBS News
- BBC News
- Buzzfeed
- B3TA
- Refinery 29
- FADER
- Ariana Grande
- Vogue
- Good Morning AmericaGMA
- Reddit No.1
- Fortune
- NBC News
- Miley Cyrus
- Wall Street Journal
- WIRED
- The Telegraph
- CBC News
- The Verge
- GQ
- Comedy Central
- Hypebae
- Rolling Stone
- TIME